Kevin Unscrambles
Forces and Signals Podcast
Geography Still Matters in Trade: What Leaders Get Wrong
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-6:14

Geography Still Matters in Trade: What Leaders Get Wrong

Why regional ties beat distant deals

In an age of Zoom calls, cloud platforms, and overnight shipping, it’s tempting to think geography no longer matters. But that’s a mistake, especially in trade.

This episode unpacks why proximity still pays and why regionalism isn’t the enemy of globalisation.

🎧 Listen now.